FRP was born from a design philosophy that emphasizes precision and quality. This approach is now firmly woven into our wine selection process. We focus not on mass-produced wines, but on the small, family-run wineries scattered across Europe. Winemakers who love the land, value handcrafted work, and preserve local culture while creating unique wines.

By connecting directly with producers, we eliminate unnecessary wholesalers and complicated distribution routes, and transport wine to Japan via the shortest route possible. This allows us to offer wine at a fair price without compromising its original freshness or flavor. Each and every bottle of wine is carefully selected through dialogue and trust with the producers, as well as thorough tasting. Our core criteria are based on the idea that wine reflects the land, people, and craftsmanship.

Our mission is to introduce artisanal European wines that are still hard to find in Japan and to support the passionate producers who continue to make them. As a brand that values transparency, quality, and human connections, FRP will continue to deliver only the genuine article.